Instamojo and Storzu both help Indian businesses sell online, but they start from different places. Instamojo grew from payment links and its own gateway into a store platform. Storzu starts from your website and operationsand lets you plug in whichever payment gateway you already use. Here's how to choose.
Payments: hosted gateway vs your own account
This is the biggest difference. Instamojo is payments-first — you transact through its hosted gateway. Storzu is bring-your-own-gateway: connect your own Razorpay, Stripe, PayPal, or Cashfree account (Razorpay is one-click via Storzu's partner integration), and money settles directly to you. Storzu takes no per-order commission — see accepting payments with no commission. You can also take cash on delivery or direct UPI on any plan.
Storefront, design, and languages
- Editorial, mobile-first themes (Mosaic, Maison, Spotlight, Runway, Soft Glow) designed for Indian sellers
- Storefront in English plus 8 Indian languages, translated automatically
- A Design Studio to customise the look with AI on paid plans
- SEO and AI-discovery built in, so you rank on Google and get quoted by AI assistants
Beyond a store
Storzu is a full business platform: services, appointments and consultations with double-booking prevention, compliant professional-practice sites, restaurant menus, property and stay bookings, GST invoicing, coupons, returns, and staff accounts. If you need more than a checkout, that breadth matters.
Pricing
Storzu's Free forever plan is ₹0. Paid plans — Growth, Growth Plus, and Pro — add your own custom domain, online payments, the Design Studio, automation, and larger limits, with no per-order commission on any plan. Compare on the pricing page, or see other options in the Dukaan alternatives guide.